ConvertKit Features To Help You Better Connect With And Sell To Your Email Subscribers

I’m a proud affiliate of ConvertKit.com — and have been a happy user since 2017. There are affiliate links in this post, which means I will receive a small commission if you choose to sign up using any of them (at no additional cost to you!).

I’ve been compiling a list of features that ConvertKit has rolled out recently. And oooo baby, I can’t WAIT to use these features for myself and my clients.

So what’s new? 

01 | Adding preview text to your emails 

What is “preview text,” you may ask? It’s the very next thing subscribers see in your inbox, right after your subject line.

Before, you had to use code to insert the preview text (womp womp).

Now it’s as simple as two clicks away…

Related: 3 Reasons For Using ConvertKit (Even If You’re A Beginner)

For an in-depth tutorial on how to start adding preview text to your emails, click right here.

Why does preview text matter?
Click here to learn more

02 | Products feature / sell products directly from CK

Wow! So this is actually really big and really cool!

You can find out how to easily sell your digital products with this new feature — all without setting up a separate e-commerce site like Gumroad or WooCommerce.
ConvertKit Commerce makes it easy

Think of what you could sell! How about…

• An ebook or cookbook you’ve written

• Putting a price tag on a regular email series for “members only” (make that baby exclusive!)

• A webinar or video training

I was so excited when I read about this feature that I finally converted one of my freebies into a paid product — that’s right, one of my most popular resources has a dollar sign on it now. And it took me less than one hour to set it up.
Learn WHAT and HOW to sell on ConvertKit here

03 |  Embed a video/gif hosted on ConvertKit 

This feature has this video-lover over the moon!

Here’s how easy ConvertKit makes it for you to embed videos, complete with gif previews into your emails.

(And if you still want to host the video on your own site, that’s cool! You can always create a gif of your own and link it to that page! Here’s how I do it.)

For this gif-loving woman, it’s enough to make me weep tears of joy! (Why yes, I have always been this dramatic, thank you. ‍♀️)

Aside from these new features, there are a few more awesome things that ConvertKit can do that you might not know about.

Beautifully-designed email templates that are easy to customize

ConvertKit’s visual editor provides you with a variety of templates to choose from that are easy to modify to fit your brand. This makes it super simple to beautifully format your emails without having to learn HTML or any coding (thank goodness!).

These templates are fully customizable and allow for lots of options to add images (like a header), logos, footer text (including segmentation links in your footer!) and — most importantly — your own brand style that matches your brand experience on your website or social media.

Related: 5 Ways Email Marketing Can Help You Make More Sales, Boost Traffic and Engage Potential Customers
Related: How to Organize, Segment and Improve Email List Engagement Using Tags and Segments

A variety of landing pages to help you grow your email list

Landing pages allow you to collect emails even if you don’t have a website yet. It’s one page — a URL you can use, even if you don’t have a domain set up yet — and it promotes an opt-in or freebie (or it can be a general newsletter sign-up), and then delivers a confirmation email to your subscriber.

And BAM you’re building your email list! Bring on those new subscribers!

ConvertKit has oodles of landing page templates to choose from, so creating your own landing page is as simple as a few clicks.

Here are a few of my own landing pages hosted on ConvertKit for you to check out:
5 Ways To Get Better Results With New Subscribers
7 Ways to Use Tags That You Haven’t Thought of Yet
Write Your First Welcome Sequence

Visual automations to map out your subscriber’s email journey

ConvertKit’s visual automations make it super easy to piece together elements of your platform — subscriber tags, specific forms, email sequences, custom fields, purchases made, events attended, and more — in one place, starting with a trigger of your choice that sets off a chain of events.

Whether it’s a simple setup for a nurture sequence or a more complicated webinar follow-up, ConvertKit’s visual automation feature lets you scale and serve your list well as your business grows.

Here’s how you can get started on your own right now!

Personalize emails based on a subscriber’s activity/interests

By using conditional content (also called liquid tagging), we can send ONE email to everyone — though only those with appropriate tags will see certain messages.

Your relationship with subscribers — and your sales — will benefit from sharing personalized content based on valuable subscriber information.

Looking for more reasons to love ConvertKit and ALL of its features? Here are more posts on ConvertKit if you want to make sure it’s a good fit for you.

Related: 7 Tech Tips to Organize and Optimize Your Email Marketing
Related: How To Make Sure Your Email Marketing Is Working For Your Online Business — And Know What Needs To Be Improved
Related: How to Add Personality to your Email Marketing with Custom Gifs

Which of these new features do you think you’ll be using the most?